Born from social media, the clean girl trend is all about looking natural with clean and simple beauty and lifestyle routines. This post will break down the basics, and highlight clean girl skincare routines and makeup tips to help you master this no-fuss look.
Key Points
The ‘Clean Girl’ trend is defined by minimalism, natural beauty and overall wellness.
The “Clean Girl” look and lifestyle is achieved with a holistic approach to beauty and healthy lifestyle habits to boost confidence and radiance.
To get the clean girl look you need a consistent and clean skincare routine that prioritizes hydration, gentle care, organic or natural products and minimal makeup.
What Is the “Clean Girl” Trend?
The clean girl trend came from the cool corners of TikTok and Instagram where Gen Z’s love for effortless beauty took over. This aesthetic is all about minimalism and a natural glow, self-care as the foundation of beauty. It’s a breath of fresh air from heavy makeup and elaborate styles, focusing on the beauty of simplicity.
More than a trend, the clean girl is a lifestyle rooted in confidence and wellness. It’s about feeling good in your skin and radiating that confidence outwards. This trend encourages young women to love their natural beauty and older women to find joy in a minimalist approach to self-care.
The clean girl is all about accessibility and timelessness. It’s not just about looking good but feeling good too. Prioritizing skincare and wellness gives you a holistic sense of beauty that goes beyond age and fashion trends.
Core Elements of the Clean Girl Aesthetic
The clean girl aesthetic is a combination of many elements that together create a polished yet natural look. One of the most recognizable is the slicked back hair, often styled with claw clips or soft buns, including a sleek slicked back bun. This hairstyle not only looks chic but also keeps the focus on a glowing complexion.
Glowing and clean skin is at the foundation of this minimalistic look. A dewy finis and luminous complexion is key to looking fresh and healthy. Minimal makeup is also a must, with:
brushed-up brows
glossy lips
tinted moisturizer
barely-there blush
The clean girl aesthetic goes beyond skincare and makeup though, to include fashion and lifestyle too. A neutral colour palette and clean outfit are staples, with oversized white button-ups, gold hoops and fresh manicures being popular choices.
The lifestyle part includes habits like staying hydrated, getting adequate sleep, eating healthy, journaling, drinking matcha and practicing pilates or yoga, all contributing to overall wellness. This holistic approach to beauty means looking good goes hand-in-hand with feeling good in life.
By incorporating these elements into your daily routine you can embody the clean girl vibe and radiate confidence from within.
Skincare is at the Heart of the Clean Girl Trend
The clean girl trend puts skincare at its core, recognizing that healthy, glowing skin is the foundation of true beauty. This approach prioritizes skin health over heavy makeup, highlighting the importance of a well-maintained skincare routine to look natural and polished, to be the clean girl.
Let’s break down the skincare principles for the clean girl look, and look at a sample skincare routine and in-studio treatments to boost your skin’s natural glow.
The “No-Makeup Makeup” Starts With Skin
Glowing skin is the foundation of the clean girl trend. The move from heavy coverage to “skinimalism” is a big change in beauty standards, where less is more. Looking radiant with minimal makeup is the new normal and natural beauty is the goal. For those with acne-prone skin this trend is a breath of fresh air. Instead of covering up imperfections with layers of makeup, the focus is on treating the skin and enhancing its natural glow. This approach reduces the risk of irritation and promotes healthier skin in the long run.
The “no-makeup makeup” look is all about simplicity and effectiveness. Prioritizing skincare means you get dewy skin, that's the clean girl.
Skincare Principles
Consistency is key to any effective skincare routine. Gentle, intentional routines are preferred over complex ones, so the skin stays healthy and resilient. Hydration is non-negotiable, layering serums, mists and moisturisers is essential.
Supporting the skin barrier is crucial especially for acne-prone skin. Ingredients like ceramides and niacinamide help maintain the skin’s integrity, while over-exfoliating is to be avoided. Sun protection is another must,, using lightweight SPF on a daily basis to protect the skin from UV rays.
A consistent skincare routine is key to achieving and maintaining the clean girl look. Frequent and routine care means the skin stays healthy, radiant and ready for minimal makeup.
Clean Girl Skincare Routine (Sample)
A sample skincare routine that embodies the clean girl look includes several key steps.
Start with a gentle gel or milk cleanser to remove dirt and impurities without stripping the skin.
Follow with an alcohol-free toner or mist to refresh and prep the skin for the next steps.
Treat the skin with a vitamin C serum or brightening ampoules to boost its radiance and even out the complexion.
Hydration is key so use a lightweight gel cream or dewy moisturiser to lock in moisture and plump the skin.
Finally, protect your skin with a broad-spectrum SPF 30+ that gives a radiant finish, so your skin is shielded from UV damage.
This routine is designed to provide a solid base for the clean girl look, prioritizing skin health and natural beauty at every step.
In-Studio Treatments to Boost the Clean Girl Look
In-studio, professional treatments can really boost the clean girl look and take your skincare to the next level. Mooi’s signature spa facials are designed to boost hydration and enhance your skin’s natural glow - a perfect base for minimal makeup. Sculpting facial massages in treatments like Herbal Poultice/Gua Sha Remedy facial can improve circulation and give your skin a lifted appearance. Facial chemical peels or LED therapy can address issues like uneven tone and clarity, so your skin looks its best.
For those looking to perfect their brows and lashes, lash lifts and brow lamination offer a polished, minimalistic look that’s the clean girl.
All of these professional treatments can give you the extra boost to achieve and maintain a radiant complexion and clean girl look.
Clean Girl Makeup
Achieving the clean girl look with makeup is all about enhancing your natural beauty with minimal products. Start with a dewy skin tint or BB cream to even out your complexion while keeping it natural. Cream blush and highlighter add a subtle glow and a touch of colour to your cheeks, like a natural flush.
Brushed-up brows with clear gel is a clean girl staple, giving a polished yet effortless look. Brown mascara and a soft lip gloss or balm complete the look, defining without overpowering your features. Natural shades or glazed donut nails are perfect for a clean, chic look.
These makeup essentials work in harmony with your skincare routine so your natural beauty shines through.
How to Get the Look – The Mooi Way
Getting the clean girl look is super easy with the right products and techniques. Swap out heavy foundations for lighter, radiant skin tints that let your natural skin shine. Layer your skincare products thoughtfully so your skin stays hydrated and glowing all day.
Mooi-approved products are perfect for this look. Brands that fit the clean girl aesthetic offer high-quality, clean beauty products that enhance your natural beauty without harsh chemicals. From skincare to makeup, these products help you look polished and effortless.
Remember, the key to the clean girl is simplicity and consistency. By following these tips you can look like this in no time.
The “Clean Girl” Trend is a Breath of Fresh Air
The clean girl trend is a breath of fresh air in beauty that’s all about skincare, minimal makeup and overall wellness. By following this trend you can look radiant and polished and timeless and effortless. Remember the foundation of this trend is healthy glowing skin, with a consistent skincare routine and minimal makeup.
Hope you enjoyed this and get inspired to try the clean girl and incorporate it into your daily routine. Love your natural self and let your inner glow shine through.
“Clean Girl Look”